Refine bank data to enhance the client experience

Reinventing digital marketing, revolutionizing customer relations

After fire, coal and oil, data has become the black gold of our century and digital has shaped our modern societies.
As proof, the BIG TECHs have conquered the world with, at the heart of their technological reactor, an artificial intelligence boosted with customer data.

Know more to better serve today and anticipate tomorrow. A data-centric knowledge strategy that heralded the advent of BIG DATA and DEEP LEARNING.
Colossal volumes of information on each of us, with entirely relative consents and which have, today as we know, growing human, economic, financial and ecological impacts (7% of global CO2 emissions in 2025 will be digitally generated).
Thus, the "bigger is better" advocated by the GAFA / BATX since the 2000s is certainly not a lasting response to our societal issues, whether in terms of purchasing power, respect for our private lives, freedom of expression, business competitiveness or environmental impact.

But how to compete with their power capable of disrupting any sector? Can we innovate and create the conditions for growth when our R&D resources are not theirs?

Can we reconcile economic performance with a responsible approach to give more meaning to our actions?

To these strategic questions, Smartpush calmly answers yes because powerful levers exist.

They are demanding, require common sense and excellence, but they are within our reach:
   • Respect for the consumer
   • Data quality
   • Personalization of the experience
   • The relevance of the messages
   • The balance between Artificial Intelligence (AI) and Human Intelligence (HI)
   • Le sens sociétal de nos actions

In the shadow of the short-term vision, Smartpush opposes the light of knowledge.

Light that we bring out a little more every day through our know-how: data-alchemy.
A proprietary process that consists of transforming “raw” data into a noble digital black gold that is highly revealing, predictive and ROI-based: smartdata.

Thus, daily, we capture, purify, recombine, enrich and sublimate TBs of personal data that feed our profiling and targeting algorithms.
The great work of Smartpush is ultimately clear: to produce extraordinary data that can revolutionize the customer relationship by making it intimate, to reinvent digital marketing by making it consensual, more efficient, eco-responsible and to allow Europe to catch up on the monetization market (€515 billion).

In our time, our common ROI is necessarily economic and financial, but it must imperatively become more societal. And I have assembled a team of experts who share this conviction to give more value to value to our common actions.

Cédric NALLET, CEO of smartpush

Together, let's talk less, let's listen more, let's be responsible.